I was approached yesterday by a local business owner with an interesting question regarding the benefits of creating a company blog. The question: What are the benefits? Off the cuff I was able to provide a pretty good answer to the question but I felt as though there was more to discuss, so I did a bit of research last night and would like to expand on my ideas.
First let me say that you as the business owner know your industry and customer better than anyone, you will know if a company blog will benefit them or create an unwanted hassle for you and your employees. Bottom line is, an effective blog requires some work beyond just good design and development. It requires work on your part as well. Articles or “posts” need to be well written, optimized and pitched as a real benefit to your customer, not just another [...]